GuyPark - Online Consulting

How to Maximise the Value of Your Online Presence

1. Plan carefully

Over 80% of web projects fail. Insufficient planning is almost always the cause.

Many completed projects simply fail to meet their original objectives. Other failed projects don’t have a clear purpose or run out of time and money before completion.

Good planning is essential. It ensures that the purpose of your website and the strategy for achieving it are clearly defined. We believe about 40-50% of project time should be spent on planning. Yet, projects rarely allocate more that 10% of budget to planning.

2. Focus on success

When you focus on what is needed to achieve success, projects are often trimmed down. Critical features receive the attention they deserve, while the project stays on track and in budget.

Google is a great example. While competitors experimented with online portals and diversified services, Google stayed focused on providing the most relevant search results possible. Because it does one thing exceptionally well, Google is now the world’s leading search engine.

3. Measure

If you know how to measure the success of your website, you know how to keep it on track. As we define the strategy, phases, tasks and budget for an online project, we take time to understand the best measures of its success. Throughout the project, we measure, adjust, and measure again.

 “Few people attain great lives, in large part because it is just so easy to settle for a good life.”Jim Collins (author of From Good to Great)

For a no obligation free consultation, contact Guy Park.

Further reading

Fichter, Darlene (2003) Why Web Projects Fail [Online Journal] Online, Volume 27, Issue 4, page 43. Available from [Accessed October 09, 2010]

Flahaut, Kevin (2007) 36 Reasons Why Web and Software Projects Fail [Blog post]. 404 Creative.  [Accessed October 09, 2010]

Taimour, Al Neimat (2005) Why IT Projects Fail [White paper, PDF]. Project Perfect. [Accessed October 09, 2010]